TERMS OF REFERENCE
ACTIVITY B: NATIONAL AWARENESS CAMPAIGN
Project title: Search for Sustainable schools in Viet Nam
Contract Type: National Consultant
Duty station: Hanoi
Duration : Q1 2021 – Q3 2021
Reporting to: ISPONRE
- INTRODUCTION
This Terms of Reference (TOR) is developed to address the activity B: National awareness campaign which is under the Project “Search for Sustainable schools in Viet Nam” funded by United Nations Environment Programme (UN Environment) implemented by Institute of Strategy and Policy on Natural Resources and Environment (ISPONRE).
The Project’s Objective is to “Raise awareness, enhance capacity and participate in eco-challenging activities towards sustainable lifestyles of students, teachers, and educational staff; At the same time, spreading the meaning of sustainable living behaviors to the young generation and stakeholders to promote action in building sustainable schools and green lifestyles in Vietnam”.
The project will support to attain the activity B: National awareness campaign. In order to do that, the project is looking for two national consultants to update project’s website content/activities and grow audience
- BACKGROUND
With its young and growing population, Viet Nam needs to ensure that the youth understand and embrace sustainable lifestyles. Although Viet Nam has introduced environmental education into the school curriculum, key to further awareness raising and the development of a sustainability mentality is involving the youth into practical activities that use their creativity while altering behaviour. Initial efforts have been centred on what are called “eco-challenges”, which are undertaken by the school to encourage a pro-environmental outlook and behaviour. They are seen as a good motivation for youth to discover themselves and will make them confident to convince others on how to be sustainable. Such eco-challenges are daily practical requests for school students to do and record by themselves, such as ensuring waste is properly separated, and involving them in activities such as composting or urban gardening. These simple challenges will step by step change school students’ awareness on eco-life behaviour. Such challenges are also supplemented by the presence of student run eco-clubs within the schools (particularly at high schools), under which students pursue pro-environmental activities.
However such challenges are not fully widespread in Viet Nam, and currently do not incorporate a “whole school” approach advocated by organisations such as UNESCO whereby all aspects of the school (governance, curriculum, facilities, and community involvement) are addressed. Moreover, such eco-challenges have often been teacher-led, and students have had limited opportunities to develop and lead activities that impact the entire school. In addition, although Viet Nam has participated in the ASEAN Eco-Schools Programme, which recognizes schools that are pre-eminent in sustainability within the region, a national contest has yet to be established.
This project will therefore build on these foundations through a sustainable school competition whereby schools will submit plans for making their schools more sustainable, with winning schools receiving funds for implementation. In parallel, internal capacity for mainstreaming and supporting sustainable schools will be further strengthened through the further development of education for sustainable development materials and eco-challenges activities. Dissemination will be conducted through a training of trainers (ToT) methodology. ToT is conceived as a cascade style of training – an initial cohort of trainers are taught, who then go on to disseminate the training further to others, who can teach others in turn and so on. In addition, an awareness raising campaign will be developed and implemented to encourage more students and community’s participation in the project and incorporate sustainable lifestyles into their daily life.
These activities in Viet Nam will be part of the Global Search for Sustainable Schools, a project under the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns (10YFP) Sustainable Lifestyles and Education (SLE) programme involving nine countries across the world.
- OBJECTIVES
The assignment aims to hire two national consultants to update project’s website content/activities and grow audience.
- SCOPE AND TASKS
National Consultant
- Work with project officer, schools to update project activities including information and images;
- Maintain the project website and ensure its stability;
- Grow website’s audience and link to other website relating to sustainable life styles, circular economy;
- Ensure the information is accuracy and be shared with stakeholders.
- REQUIREMENTS AND QUALIFICATION
- Master’s Degree or equivalent relating to environment or communication
- Minimum 10 years of experience in the field of environment/communication
- Experience as an expert for relevant domestic and foreign projects.
- Fluent in writing reports in English and Vietnamese.
- DELIVERABLES / OUTPUTS
- Project’s website is well managed and updated frequently with relevant information and activities;
- Audience interested in the website is grown
- Website is shared national wide.
